MBA in a Day

MBA in a Day is about thinking like a CEO. If this were your business, how would you organize products and services? How would you engage with customers? Who would you hire? How would they work together? Would you have a flat or horizontal organizational structure for people? How would people in separate departments communicate with one another? How would ideas from staff bubble up to top management (or lower) and become real?

A famous learning model asks workers to think three levels above themselves. So, you work on the assembly line. Three levels above you is the general manager of this factory. What would he want to know about how you work? As CEO for a Day, how would you make this happen?

In MBA for a Day, workshop participants share their stories about what works and ideas for improvement. They learn from each other about the tasks and skills that make the business a success. 

Participants think about customers and the business environment. What is changing? How do we react to the new? 

We are all able to think beyond our place and connect with others. New ideas and new connections bring ideas and new ways of working. This workshop builds on this.

MBA in a Day – Syllabus

1.               Introduction

a.      People introduction – who & why here & what want

b.     Objectives – English, Technical knowledge, Networking, Group working, company ownership thinking

2.               Technical segments

a.      Finance

                                  i.     Income statements, balance sheets

                                  ii.     Annual reports

                                 iii.     Investments, share buy backs

b.     Marketing & Sales

                                   i.     Market share and growth trends

                                   ii.     Positioning and competition

                                  iii.     Sales force customers, account management, incentives

                                   iv.     Customer journeys or pathways

c.      Human Resoures

                                     i.     Employee performance management

                                    ii.     Workforce planning and development

d.     IT - Information Technology

                                      i.     Corporate overview

                                     ii.     CIO or other structure

                                     iii.     Strengths and weaknesses

                                      iv.     Industry trends

e.      Strategy

                                        i.     Next 3 years

1.     Board meeting reports

2.     Chairman and CEO reports

                                         ii.     5 to 10 years

                                        iii.     Disruptors – now and future

                                         iv.     Corporate positioning

f.       Innovation & Change Trends – Digital

                                           i.     B2B, B2C

                                          ii.     AI - Artificial Intelligence

                                         iii.     Impact of global climate change

                                         iv.     Impact of energy costs, storage

3.               Case studies

a.      Divide into groups

b.     Presentations – oral

4.               Wrap up